Sales Leader Coaching Skills Programme
Become a highly effective sales coach by developing your ability to bring out the best in your team, not just at Quarter End but throughout the year, and their journey from new hire to experienced sales executive

Do you have inconsistent or low performing sales executives?
Do you want to support them to achieve higher attainment, productivity & performance?
Do you want to improve your relationship with your sales team?
This Programme develops the Coaching Skills of Sales Leaders, so they can coach effectively and authentically, to support their team's growth and performance.
Why learn how to Effectively Coach your Sales Team ?
According to the Harvard Business Review, ‘a strong coaching culture is correlated with high-performing organisations’.
Are your team struggling to hit their goals or KPIs?
How engaged are your team with you and their colleagues?
Do you have team members that you want to develop but don’t know how best to support them, and wonder if it is worth the time investment?
From a 2018 study conducted by the International Coaching Federation (ICF) and the Human Capital Institute, a successful coaching culture includes these 4 elements:
· Employees value coaching
· Senior executives value coaching
· Managers/leaders develop coaching skills
· Coaching has a dedicated line item in the budget
The case for being an effective sales coach in your organisation is clear.
So, are you an Effective Coach?

Who should enrol?
The Programme is ideal for:
Leaders who have not been trained how to coach their team.
Leaders - from frontline upwards, who have been coaching for some time but want a refresher or to sharpen their skills.
New leaders who are thinking about or are moving into a leadership role.
Leaders who realise that Coaching is a critical component of their Leadership Skillset and want to invest in their own career development.
Program Logistics?
When?
The programme commences usually 2 weeks after Quarter End and avoids month end closing periods.
How long is the Program? It is typically spread over 2.5 to 3.5 months, depending on your schedule and availability.
How many Modules? There are 8 modules with plenty of time to practice and discuss in each session.
How long is each module? 2.5 - 3.5 hours depending on if it is Virtual or In-Person.
What is the style of facilitation? It is facilitated in an interactive open style with active participation by all, both in the main group and in smaller group exercises.
Full Program details? The full details are in the Program Brochure, which you can request below.
Certification?
All those who complete the requirements of the Program successfully will receive a Certificate in Sales Leader Coaching.
This Program is designed specifically to develop the coaching skills for Leaders of Sales People, in the workplace.
It is not aiming to qualify you a Life Coach or a Business Coach.
We will teach you how to strategically use coaching as a People Development skill, and how to enhance your team's Performance.
What are the Benefits of Attending this Programme?
What are the Benefits for YOU ?
Self-Awareness: Gain insights into your leadership style, strengths, and areas for improvement.
Continuous Skill Improvement: Create a culture of continuous learning that supports your sales team's capability to develop further. Coaching also allows both you and the coachee to spot gaps in skills and knowledge, and plan how to close those gaps.
Improved Communication: Learn to ask powerful questions, actively listen, and provide valuable feedback. Providing meaningful feedback is a critical part of a sales leader's role.
Enhanced Performance: Consistent effective coaching with follow-up actions taken by the team member will deliver stronger KPI attainment and support the achievement of revenue objectives.
Empowering Team Members: Develop skills to motivate and inspire your team to take ownership of their goals, and also have the confidence to take on new projects, knowing they have your coaching support.
Building Trust: Coaching strengthens relationships and increases mutual trust between you and your team.
Latent Potential: Access potential in your team members that they may not be accessing often, by supporting them to explore their talents & strengths, through reflective questioning techniques.
Accountability: Improve commitment of team members to achieve their goals, leading to consistent performance.
Change Management: Coaching allows you to adapt your approach to each individual, who will often have different approaches/attitudes to how they adopt a new change into their daily work.
Innovation : Coaching fosters an environment where creative solutions and new ideas are encouraged. Many of these solutions would not have been emerged if the coaching conversation did not occur.
Resilience: Help team members adapt to challenges and setbacks while maintaining focus and productivity.
Adaptability: Learn to adjust your approach to meet the needs of diverse team members and situations.
Career Growth: Work with your team members to develop a clear path for their development (eg a Personal Development Plan), which keeps them engaged, motivated and increases job satisfaction.
Emotional Intelligence: Enhance your ability to connect with and understand each individual in your team.
Increased Retention: Research shows that supportive leadership creates a positive work environment, increasing employee retention rates.
What are the Benefits for
Your ORGANISATION in You attending the Programme?
Improved Productivity: Motivated and well-supported teams are more efficient and innovative, which benefits the entire organisation.
Performance: Sales Leaders with strong coaching skills are more effective in developing their sales teams capabilities. Sales Executives are more engaged in their roles and achieve their KPI goals more easily & frequently.
Competitive Advantage: A culture of growth and development creates a more engaged workforce, who are then more dynamic and collaborative, which supports the organisation competing well in the marketplace.